Description
This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a programme have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analysing and reporting attitude data are also included. An Introduction to the Measurement of Attitudes and Attitude Change Essential Preliminary Questions Selecting from Among Alternative Approaches to Collecting Attitude Information Finding an Existing Measure Developing Your Own Measures Questionnaires Developing Your Own Measures Attitude Rating Scales Developing Your Own Measures Interviews Developing Your Own Measures Written Reports Developing Your Own Measures Observation Procedures Developing Your Own Measures Sociometric Instruments Validity and Reliability of Attitude Instruments Summarizing, Analyzing and Displaying the Data
